RS
Available · Senior UX Designer @ GEP Worldwide

Rinkal Shah

4 years leading end-to-end design for enterprise SaaS at GEP Worldwide, scaling design systems, shipping AI-driven UX, and mentoring teams building procurement tools used by Fortune 500 companies.

Currently obsessing over Design Systems
View Projects → About Me
4+
Years XP
3
Case Studies
Selected Work

Projects that shaped
enterprise experiences

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01 / 03
FinTechMobile UXFeature Design

Google Pay: Budget Management Features

Designed a new Budget Management feature empowering users to set spending limits across categories, track real-time expense distribution, and make financially informed decisions without friction or cognitive overload.

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02 / 03
AccessibilityDesign SystemsWCAG 2.1

Accessibility @GEP

Led GEP's enterprise-wide accessibility initiative, establishing WCAG 2.1 AA compliance guidelines, auditing product surfaces, and embedding inclusive design practices into the core design system. Every user can now perceive, understand, navigate, and interact with GEP products.

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03 / 03
Enterprise ToolB2B SaaSWorkflow UX

GEP Assist: Ticketing System

Redesigned GEP Assist, the enterprise ticketing platform used across IT organizations. Focused on transaction tracking, escalation workflows, and real-time monitoring, making complex vendor transactions immediately traceable and resolution faster.

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Rinkal Shah
This is who turns enterprise chaos into calm systems, and still sweats the pixels.
Name:Rinkal Shah
Role:UX Designer
About

I design for systems that have to handle everything (edge cases, error states, enterprise complexity) and still feel intuitive.

At GEP Worldwide, I've led design for procurement SaaS used at scale across Fortune 500 companies. My work spans owning full product modules, building design systems, and mentoring designers to move faster without sacrificing quality.

I'm particularly invested in the intersection of AI and UX, not as a surface feature, but as a structural shift in how enterprise users interact with complex workflows. I prototype aggressively, test with real users, and iterate with data.

Design Practice
UX ResearchInteraction DesignDesign SystemsInformation ArchitectureAccessibilityAI-Driven UX
Craft & Tools
FigmaPrototypingUsability TestingDesign TokensComponent Libraries
Ways of Working
Cross-functional CollaborationSystem ThinkingMentoringAgile / Scrum
How I Work

A process built for
enterprise complexity

01
Discover
Stakeholder interviews, user research, and competitive analysis to surface the real problem, not just the stated one.
02
Define
Map user journeys, identify system constraints, and align on scope with product and engineering before any design begins.
03
Design
High-fidelity prototypes built within the design system: component-first, accessible by default, ready for handoff.
04
Validate
Moderated testing, analytics review, and iteration loops, measuring real behavior against design intent at every release.
Get in Touch

Let's build
something
together.

Whether it's a new product, a design system challenge, or a team that needs a thoughtful UX partner, I'm interested in work that matters at scale.

rinkal.shah@gep.com
+91 88503 21194
Let's talk